What does bespoke website design mean?
Bespoke website design is where a design agency or software company creates a great custom website specifically for your business needs. This is instead of using a template, existing theme or an off the shelf system.
What are the benefits of bespoke website design?
When thinking of using a web design agency to create a new site, you have the option to choose an off the shelf website package or a bespoke business website created for your specific needs. The main benefits of a bespoke website are that it can include very specific logic in the design to support the business and can also be designed around a theme which is made to suit the client companies brand and enhance the user experience.
Within the web design industry, certain web agencies and professionals may be able to offer lower prices on standard software than bespoke designs, because there is less development and design work involved and often less research is required to create these solutions. However, experience has shown us that bespoke software has the advantage of being more reliable where unique or complex services and updates are needed.
- A bespoke responsive website is designed especially to suit a specific purpose.
- Search engine optimisation is more controllable.
- Content can be more clearly presented.
- A computer program can perform system tasks necessary for the business process.
- Google analytics can be added in exact pages where needed.
- You don’t have to rely on third party free computer programs and hope they do the job.
Bespoke ecommerce development for business
Ecommerce website development for a product based business, selling to online customers, can often be performed using ecommerce website templates and solutions to provide a perfect shop window for the company. Following research, a web agencies consultants may suggest such a package because bespoke development is not needed for a projects success. Examples of these include the superb Magento or a hosted solution such as the widely used Shopify.
Bespoke ecommerce solutions are needed when the nature of the business and its services cannot be catered for using off the shelf software.
This often arises because the business and documentation flow is not commonly found online, and vendors of software do not see a market in the development of a standard package. Such website solutions often need to contain customisation to support the back end, or office administration and marketing sections of a website which customers never see. Web designers and developers can construct these elements of a website in the same way as they build the customer facing areas.
A bespoke website design agency for the development and search engine marketing of business websites
Once a design agency has taken you through the development process and created an ideal bespoke website for your business, the marketing can begin.
Search engine marketing and SEO
Search engine marketing and search engine optimisation (SEO) are an essential part of any web project. Without visitors and customers a website serves no purpose. The marketing process of a bespoke package is almost always unique, because competition levels are different for each niche. Expert advice should be taken and whilst it may be expensive, a leading SEO consultant will tailor the strategy and deliver results.
Once development is complete, excellent ongoing support for a website is essential. When custom builds are involved, important fixes may be needed to correct or enhance displays for user experience or functionality.
Website solutions which create an impression
A stunning bespoke and incredibly unique website solution is better positioned to create an impression by breaking the mould.
Many companies website designs are repeated a lot online, and while they are fabulous to look at, investigation will reveal they are very similar, and even though they are made by professionals, the fact they look the same as those belonging to other businesses cannot be avoided. Templates are used to speed up development and whilst the branding might differ along with some of the content, the build is often easy to spot especially on ecommerce websites where products are listed in a grid type layout.
Often designers use a content management system such as WordPress to create sites and these are often somewhere in the middle of a fully bespoke website and a flat templated site. This is because with WordPress, the consultant or designer is able to install plug in modules which go somewhere towards a tailored application, but note that these add ons are also present on many other companies websites. A good and reputable web agency should be able to provide fully programmed options and also non-custom websites to specification. Skilled website designers may be able to produce part of a bespoke product, but a computer programmer is more likely to code the data processing and interface aspects of the final implementation.
Bespoke website design is about uniqueness and expression. If separating yourself from the crowd is an important factor for your companies growth, or if administration is key, the bespoke designs are the way forward.