We provide website design for commercial plumbers operating as sole traders or private limited companies.
The objective of owning such a site is to provide the plumber with a way to attain new customers through the websites contact form and telephone mechanisms.
Plumbing Site Commercial Layouts
The layout of the commercial site should be such that visitors coming in from search engines or pay-per-click advertising campaigns or other media should be enticed or prompted to provide contact information, or make direct contact.
It’s no good when the website has a footer at the bottom of each page which displays the name, address and telephone number in tiny fonts as though these details are nothing more than a side issue.
The professional layout includes large font contact forms “in-line” – not simply at the top right as a “contact us” link.
The layout should guide the visitor to this form, and the form itself should stand out – either with animation or colour scheme usage to attract the attention of the potential customer.
In the above example, we have a clickable phone number, this means that when a customer is looking at the website on their mobile phone, if they click the number itself, the phone will automatically go into “call mode” making the user experience more enjoyable due to the ease of the functionality.
On the right, we can see the minimum data to capture on the website input form which will allow a plumbing engineer to make return contact to the enquiry in their own time when it is suitable.
In the example above, the form is animated onto the screen to enhance the user experience and grab the attention of the surfer.
Taking Payments on a Commercial Website.
Plumbers and trade websites do not generally lend themselves to online payment processing. The business of attracting a customer online is generally for “one off jobs” and payment is taken on completion of the work – perhaps following a site visit and provision of a quotation for the job having established what it might entail.
With this in mind, payments do not form part of the overall design and flow of a plumbing site. Having said this, payments for commercial work undertaken can be made online by provision of an add on through the likes of Paypal, which allows the customer to make an online payment rather than paying in cash.
What to Show in the Overall Design?
Text and images play an important role in the overall design of a plumbers website for commercial purposes.
Images should be crisp, bright and sharp and wherever possible represent previous work carried out – because customers feel reassured if they can see the quality and skills of the plumber.
Ideally, separate project pages should be created which showcase the work in a standard gallery format which allows the visitor to enlarge or zoom in on the photograph to see the detail. There are many tools available for the web designer to use in order to achieve this – such as Fancybox. Keeping and images dimensions large, but reducing the quality via compression allows the designer to find a balance between speed of website delivery and picture quality.
Technical and professional qualifications and also work history can help a plumber build trust with the client and should be displayed wherever possible in a prominent location on appropriate pages.
Finally – Expect to Design for the Search Engines as well as People
It’s all very well creating a beautiful website which people love, appears instantly rather than finally, is easy to use and would virtually guarantee visitor conversions to sale. However if search engines don’t show the site and its great design to visitors – then expect no return on your investment.
It is absolutely essential to incorporate search engine optimisation into the design from the outset. Other opinions on this matter are irrelevant – we have over 20 years of creating websites and also operating them and without a huge budget to spend on advertising SEO is often the most viable option left.
Ensure the web design agency or individual is working closely with current google rules to ensure your site isn’t hit with a penalty from the outset.