The primary goal of the electricians / tradesperson website design is to generate leads and attract more customers. A custom website for an electrical tradesperson, master electrician, business or contractor - whether big or small - is running 24 hours 7 days per week. Because prospective customers can be searching for your services at any time, having your own electricians website, designed specifically around your electricity related business, ensures that people can see your electrical wiring services whenever they might need them. As well as gaining leads, a professional website helps build trust between you and the customer.
We take various SEO (Search Engine Optimisation) measures to help give your website a chance of being listed as high as possible on Google, within the bounds and advice of Google best practice. These measures include SSL web hosting and various on-page methods of structuring your website so that any search engine can understand what exactly your company is offering and convey authority.
Initially, website marketing is best to be based largely around good SEO rankings and Local Search technology. Customers searching for electricians will be able to contact you via the email form on the website once they locate the site. Using facebook is also a popular method of promoting new websites, we prepare your brand images so that they can easily be shared on social media.
Some website owners also like to have a Wordpress blog platform installed in addition to their main site - on the domain. This allows the owner to establish their brand quickly by adding dedicated articles and project information to help build on their potential internet search presence. This can help attract more clients over time and is also fantastic for adding customer reviews and feedback. We always recommend a blog for an electrician business, you do not need to be a web designer to use one, but you can certainly get creative with it and build upon your own expertise in using it as one of the tools which help attract more links and boost your measurable ranking success. Do this by adding content based around lighting, repair, electrical services, any green electrical involvement, home electrics and such. In addition, other platforms such as Youtube, Twitter, Instagram and Pinterest can also be useful for management of your brand, promoting what you specialise in and growing the number of visitors to the website to overtake your competitors. Depending on budget, paid options include pay per click (PPC) adwords and adsense, facebook ads and various forms of content marketing. All of which can be used to drive traffic to the website. Search for electrician websites information like case study reports, they are worth reading to ensure your surfers are converting into sales
All of the Above for Only
£199.99 One Off Payment
£4.99 / Month Hosting
As with any bespoke (IE zero wesbite templates) design specific to a given industry, it is important to ensure we showcase relevant electrical engineering content to help your visitors find what they are looking for and that every page describes the service in a friendly but detailed way to create the right impression. We improve user experience on the site with the use of media such as images (compressed for efficient internet download) and icons which you can provide, or we can source for you - individual pricing plans are available. We work on the web engineering, web accessibility and markup whilst you concentrate on your business.
Along with the features and functionality, inspiration for graphics and site style, simply adding training, qualifications, endorsements, recognition and current licences may mean the difference between achieving an order, or losing it. If for example, the businesses in competition have featured this information, then it is important for conversion process optimisation to do the same. Add to this, content such as work guarantee options, essential safety considerations, engineer working hours, tips, resources, perfect and easily readable information, pictures of your team, an expert questions and answers section and your site will grow and become the resource people are looking for in your area.
When designing fast loading modern websites, we can include a photo gallery amongst other digital media for individual jobs which may show key systems involved, specific components, project progress and quality. You can see a typical demo screen shot of an electrical website below which follows current design trends and may suit your organisation as is.
These might include industry related information such as :-
NVQ diploma in Installing Electrotechnical Systems & Equipment (Buildings, Structure and the Environment)
Master Electrician or The domestic electrician qualification
Microgeneration Certification Scheme
Hazards and Safety
The benefits of owning your own unique website include credibility, ease of change of your services, the power of sharing information with customers and providing an online point of contact for customer service as well as an initial way for people to find out about your skills, projects and service.
Whilst your electric company can (and should) still have a social media presence, it is always advisable to have your company operating its own branded domain - thus eliminating the sometimes restrictive options and barriers other platforms might have in place or impose down the line. It always looks far better to have your own online internet name or web address on your business cards - rather than firstname.lastname@example.org!
Example design layout - you can choose something like this, or we can produce a design to better match your own branding and ideas.
Website examples of web design content ideas which might be appropriate for your site, these are just photograph samples, by all means you can use any images you may already have.