The primary goal of the electricians website design is to generate leads and attract more customers. A custom website for an electrical business or contractor - whether big or small - is running 24 hours 7 days per week. Because prospective customers can be searching for your services at any time, having your own electricians website, designed specifically around your business, ensures that people can see your services whenever they might need them. As well as gaining leads, a professional website helps build trust between you and the customer.
We take various SEO (Search Engine Optimization) measures to help give your website a chance of being listed as high as possible on Google, within the bounds of Google best practice. These measures include SSL web hosting and various on-page methods of structuring your website so that any search engine can understand what exactly your company is offering and convey authority.
Initially, website marketing is best to be based largely around good SEO rankings and Local Search technology. Customers searching for electricians will be able to contact you via the email form on the website once they locate the site. Using facebook is also a popular method of promoting new websites, we prepare your brand images so that they can easily be shared on social media.
Some website owners also like to have a Wordpress blog platform installed in addition to their main site - on the domain. This allows the owner to establish their brand quickly by adding dedicated articles and project information to help build on their potential internet search presence. This can help attract more clients over time and is also fantastic for adding customer reviews and feedback. We always recommend a blog, you do not need to be a web designer to use one, but you can certainly get creative with it and build upon your own expertise in using it as one of the tools which help attract more links and boost your measurable ranking success. In addition, other platforms such as Youtube, Twitter, Instagram and Pinterest can also be useful for management of your brand, promoting what you specialise in and growing the number of visitors to the website. Depending on budget, paid options include pay per click (PPC) adwords and adsense, case study sites are worth reading to ensure your surfers are converting into sales, facebook ads and various forms of content marketing. All of which can be used to drive traffic to the website.
All of the Above for Only
£199.99 One Off Payment
£4.99 / Month Hosting
As with any bespoke design specific to a given industry, it is important to ensure we showcase relevant content to help your visitors find what they are looking for and that every page describes the service in a friendly but detailed way to create the right impression. We improve user experience on the site with the use of media such as images (compressed for efficient internet download) and icons which you can provide, or we can source for you - individual pricing plans are available.
Along with the features and functionality, graphics and site style, simply adding training, qualifications, endorsements, recognition and current licences may mean the difference between achieving an order, or losing it. If for example, the businesses in competition have featured this information, then it is important for conversion optimization to do the same. Add to this, content such as work guarantee options, essential safety considerations, engineer working hours, tips, resources, perfect and easily readable information, pictures of your team, an expert questions and answers section and your site will grow and become the resource people are looking for in your area.
When designing fast loading modern websites, we can include a photo gallery amongst other digital media for individual jobs which may show key systems involved, specific components, project progress and quality. You can see a typical demo screen shot of an electrical website below which follows current design trends and may suit your organisation as is.
These might include industry related information such as :-
NVQ diploma in Installing Electrotechnical Systems & Equipment (Buildings, Structure and the Environment)
The domestic electrician qualification
Microgeneration Certification Scheme
The benefits of owning your own unique website include credibility, ease of change of your services, sharing information with customers and providing an online point of contact as well as an initial way for people to find out about your skills and service.
Whilst you can (and should) still have a social media presence, it is always advisable to have your company operating its own branded domain - thus eliminating the sometimes restrictive options and barriers other platforms might have in place or impose down the line. It always looks far better to have your own online internet name or web address on your business cards - rather than firstname.lastname@example.org!
Example design layout - you can choose something like this, or we can produce a design to better match your own branding and ideas.
Examples of web design content ideas which might be appropriate for your site, these are just photograph samples, by all means you can use any images you may already have.